Negativity has had its heyday. Light draws the next chapter and it's already underway. An entire generation has the world its own, setting itself free, untangling from the cynical and the uninspired. They see the light and walk towards it, a reality driven by mindfulness and vivacity, they look for peachy places in the wild, belongings that bring meaning, make a difference in their lives. Brands that evoke emotion, a little giggle, a witty prayer candle glowing on the shelf.